Spotify and Youtube Music User Research

UX Research
A phone displaying Spotify "Happy Hits" playlist on a MacBook keyboard
Client
Spotify and YouTube Music
Project Type
UX Research
Project Year
2021

Research article exploring pain points for music streaming service users. Primary research involved qualitative interviews and analysis, coupled with secondary research to discuss faulty features, information architecture, social interaction and better recommendation algorithms.

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A man in headphones looking at a Spotify discover page
User research notes displayed on a desk with a smartphone showing an interview
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